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Institut National Art Contemporain - 2021







Project type

Art Gallery

Inaugurated in 2021 in Montreal, Institut National Contemporary Art is a private gallery born of the desire to highlight the talents of emerging contemporary artists within North America. The gallery is dedicated to the recognition and emergence of contemporary art and wishes to contribute to its influence on the local, national and international scene.

By encouraging diversity in the first place – diversity of people but also diversity of types of art – the gallery wishes to make known to a wide audience the richness of the practices of local and other creators while setting itself up as a critical commentary on the current art market.

As a strategist, my role was to develop the business model of the gallery while allowing the institution to thrive in a highly competitive market by recruiting talents, branding the gallery, and establishing a functioning structure in accordance with the founders' desires and values.

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